Episode 37: Why Posting More Isn’t the Answer (and What Actually Moves the Needle)

If you’ve ever felt like the answer to slow growth is posting more, this episode is for you. In this episode of Pinterest Coffee Chats, we’re unpacking why posting more content rarely leads to better results and why so many business owners feel exhausted trying to keep up. The issue usually isn’t consistency, motivation, or effort. It’s where and how your content is placed. This conversation is a gentle but powerful reframe around content, visibility, and sustainability especially for business owners who want marketing that works with real life, not against it.

You don’t need to post more.
You need your content to live longer.

When your content is placed intentionally, it can keep working for your business without requiring constant effort or daily presence.

In This Episode, We Cover:

• Why posting more doesn’t automatically lead to more visibility or sales

• How most platforms are designed around recency, not longevity

• The difference between publishing content and placing content strategically

• Why constant posting leads to burnout — even for capable business owners

• What actually moves the needle when it comes to sustainable marketing

• How to start thinking about content as infrastructure, not output

🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts.

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