Episode 35: Why Most Business Content Dies in 24 Hours (and How to Build Content That Keeps Working)

Most business owners aren’t struggling because they lack good ideas they’re struggling because their content disappears too quickly. In this episode of Pinterest Coffee Chats, we’re talking about why so much business content “dies” within 24 hours and what actually needs to change if you want your marketing to feel lighter, more sustainable, and more effective. This isn’t about posting more or trying harder. It’s about understanding how content is designed to work and choosing platforms and strategies that allow your effort to compound over time.

In this episode, we cover:

• Why most platforms reward recency instead of longevity

• The difference between publishing content and placing content

• Why great content still underperforms on social media

• How search-based platforms change the lifespan of your content

• What it looks like to build content that keeps working long after you hit publish

If you’ve ever felt frustrated watching good content disappear almost immediately, this episode will help you reframe what’s actually happening  and what to do next.

🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts.

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