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Episode 33: The Difference Between Traffic, Attention, and Sales

The Difference Between Traffic, Attention, and Sales (And Why Confusing Them Is Costing You Money)

If you’ve ever felt like you’re doing all the right things posting consistently, showing up on social media, getting likes and views but still not seeing the sales or growth you want… this episode is for you.

Today, I’m breaking down something I see business owners mix up all the time: attention, traffic, and sales. They are notthe same thing and when we treat them like they are, marketing starts to feel exhausting and ineffective.

In this episode, I’m walking you through how each one actually works, why attention alone won’t grow your business, and how platforms like Pinterest fit into a smarter, more sustainable strategy.

In this episode, I cover:

What “attention” really is:

  • Likes, views, comments, shares, and story replies

  • Why attention feels validating but doesn’t always lead to action

  • The limitations of attention-based platforms

What traffic actually means:

  • Clicks to your website, blog, podcast, or offers

  • Why traffic shows intent, not just interest

  • The difference between social traffic and search-based traffic 

Why traffic doesn’t automatically equal sales:

  • The role of funnels, freebies, and nurture sequences

  • Why clarity matters more than volume

  • Where most business owners lose people after the click

Where Pinterest fits into all of this:

  • Why Pinterest is a search engine, not social media

  • How Pinterest traffic is cold but intentional

  • Why evergreen content creates long-term opportunities 

The biggest takeaway:

Attention builds awareness.

Traffic creates opportunity.

Sales come from clarity and connection.

If you’ve been chasing engagement but still feeling stuck, this episode will help you rethink your strategy and focus on what actually moves the needle.

🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts.

If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: 
→ Book a Pinterest Strategy Call
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