Episode 30: Are Your Freebies & Digital Products Working for You or Gathering Dust?

Why Freebies + Digital Products Matter

Your freebies and low-ticket offers are more than “nice-to-have”  they’re the very beginning of your sales funnel.
They help you:

• Build trust
• Grow your email list
• Create momentum
• Move people toward your paid offers

But… they only work if people can find them. “A freebie without visibility isn’t a funnel — it’s a secret.”

5 Common Mistakes Business Owners Make With Freebies

Here are the exact mistakes we walk through in the episode — written out clearly so you can check your own offers:

1. Freebies that are too generic

Examples:
❌ “Self-care checklist”
❌ “5 healthy habits”

Specificity is what converts.
Try:
✔ “5-Minute Nervous System Reset for Stressed-Out Moms”
✔ “3 Lunchbox Ideas for Picky Eaters (Nutritionist-Approved)”

2. Too many unrelated freebies

When every freebie leads people in a different direction, your funnel scatters instead of guiding.

Pick ONE clear path for your audience to follow.

3. Relying only on Instagram or TikTok

Traffic from social media dies in hours.
Traffic from search-based platforms (like Pinterest) lasts for months… even years.

If your freebie only lives on Instagram, you’re missing 90% of your potential reach.

4. Not linking your freebie consistently

Your freebie should be listed in:

• Blogs
• Podcast descriptions
• Pinterest pins
• IG highlights
• Your weekly emails
• Website homepage

If people never see it, they can’t join your world.

5. No clear next step

A freebie should naturally guide people to:
→ A low-ticket offer
→ A workshop
→ A discovery call
→ A high-ticket service
→ A nurture sequence

If there’s no “what’s next,” your funnel stops instead of flowing.

How Pinterest Amplifies Your Freebies & Products

Pinterest is the perfect place to grow your freebies because people are already searching for solutions.

Pinterest users type in things like:
“meal planning guide”
“holiday stress checklist”
“business organization printable”
“gut health freebie”

And when your pin meets their search?
Boom.... long-term traffic.

Pinterest allows:

• Cold but intentional traffic
• Evergreen visibility
• Pins that drive leads for months
• A simple workflow that looks like:
  Pin → Freebie → Nurture Sequence → Paid Offer

You don’t need more content.
You need more visibility for the content you already created.

Reflection Questions (Use These as Your Homework This Week)

These questions are exactly what I walk listeners through in the episode — and I’m listing them here so you can easily refer back:

1. Do you have at least one clear, niche-specific freebie or digital product?

Not something general — something that speaks directly to your ideal client’s problem.

2. Does your freebie lead to the next logical step in your funnel?

If someone opts in, where do they go next?

3. Where is your freebie currently visible?

If the answer is “Instagram only”… it’s time to expand.

4. Could Pinterest help more people discover your freebie?

Spoiler: yes. Absolutely.

5. Are you promoting your freebie regularly?

Or did you post it once and hope for the best?

Freebies and digital products are powerful but only when they’re:
✨ specific
✨ visible
✨ connected to your bigger offers

Choose ONE freebie or digital product this week and give it a refresh, a purpose, and a visibility plan.

And don’t forget —the episode before this features an incredible digital product expert who’s going to help you refine what you created and increase conversions.

Slide in my DMs with any questions! 

 Resources & Links Mentioned in This Episode:
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie
→ https://podcasts.apple.com/us/podcast/the-vitality-formula/id1837130396