Hey friend welcome back to Pinterest Coffee Chats! Today’s episode is such an important one, especially if you’ve been feeling stuck on the content hamster wheel.

If you’ve ever thought:

“I’m doing everything and still not seeing long-term results…”

…this episode is going to make you breathe easier.

We’re walking through why every business owner needs a search engine platform not just social media in their marketing strategy, and why Pinterest is the easiest and most sustainable place to start.

This episode will help you:

✨ Understand the difference between social platforms and search platforms

✨ See why your content isn’t working long enough to make an impact

✨ Learn how Pinterest gives your content new life (for months!)

✨ Finally get off the constant “visibility treadmill”

✨ Start leveraging Pinterest with the content you already have

 Grab your coffee (or your favorite Alani Nu) and let’s make your content work smarter for you. 

What We Cover in This Episode

1. Why Social Media Alone Isn’t Enough

 Social media is fast — too fast.

Your content gets a tiny window of visibility, and then it’s buried under the next 24 hours of posts.

And the result?

Business owners end up feeling like they need to post more, try harder, or keep up with trends just to stay relevant.

But the truth is:

👉 You don’t have a visibility problem.

👉 You have a shelf-life problem.

Your content simply isn’t lasting long enough to make an impact.

2. What Makes Search Engines Totally Different

Search engines like Pinterest, Google, and YouTube offer something social platforms can’t: 

📌 Long-term visibility (content can live for months or years)

📌 Users with intention (people are searching for solutions)

📌 Compounding reach over time (your content stacks, not resets)

Unlike social media, search engines help your content build momentum.

You don’t have to show up every day to stay visible.

This is how business owners finally break free from content burnout. 

3. Why Pinterest Is the Easiest Search Engine to Start With

 Pinterest is the perfect entry point because:

✨ You don’t need new content

Pinterest LOVES repurposed content — IG carousels, reels, TikToks, blogs, podcasts, freebies… all of it 

✨ You don’t need to be on camera

Pinterest doesn’t require your face. Just your expertise. 

✨ You don’t need to post daily

You can schedule weeks of content in one afternoon. Pinterest works in the background while you live your life.

✨ Pinterest reaches people who are ready

Pinterest users are in “search mode,” not “scroll mode.” They’re planning, researching, and taking action.

✨ Content lasts WAY longer

 IG = 24 hours | TikTok = maybe a few days | Pinterest = months (sometimes years!)

This is why Pinterest becomes such a sustainable piece of a business owner’s marketing plan.

4. Simple Steps to Start Using Pinterest as Your Search Engine 

These are the exact action steps mentioned inside the episode:

✔️ Step 1: Pick 1–2 pieces of content you already have 

Blog posts, reels, carousels, freebies, podcast episodes… anything works.

✔️ Step 2: Create 3–5 pins for each piece

Use keywords your ideal client is searching for. 

✔️ Step 3: Link each pin to your website, freebie, or landing page

Don’t send Pinterest traffic to socials — use your website to convert.

✔️ Step 4: Schedule everything out

Use Pinterest’s native scheduler or Tailwind.

Let it run while you go live your life.

 These four simple steps help you get off the content treadmill and start building long-term visibility.

Episode Takeaways

By the end of this episode, you’ll understand:

• Why social media alone creates burnout

• How search engines give your content the longevity it deserves

• Why Pinterest is the most business-friendly search platform

• How to repurpose your existing content in a way that works

• How to get started with a minimum time commitment 

Pinterest isn’t “one more thing.”

It’s the thing that allows everything else you’re already doing to work harder.

Resources & Links Mentioned in This Episode:
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie